Why Wu Wei?

Wu Wei Strategies is a consulting service that offers organizational leaders access to battle-tested advocates and advisors with backgrounds in corporate communications, branding, investor relations, mergers and acquisitions, opinion research and digital strategies. After decades of leadership experience in corporate and consulting roles, we founded Wu Wei Strategies to offer clients an alternative to traditional service models still prevalent at PR, branding and strategy consultancies. We invite clients to advisory engagements based on the following principles:
Focused on Outcomes, Not Activities – “Not everything that counts can be counted, and not everything that can be counted counts.” The source of this quote is debatable, but not the validity of the argument. In every engagement, we work with our clients to define desired outcomes that matter and lend themselves to sensible quantification.

Integrity – Our clients include CEOs, CFOs, COOs, CMOs, CCOs, IROs and bearers of other putatively meaningful titles, but we treat clients as a human beings first, and we see ourselves as trusted advisors focused exclusively on safeguarding their best interests. No conflicts of interest. No aggressive sales tactics. No inflated metrics.

Holistic Thinking – Organizational leaders cannot confront their challenges and opportunities as isolated phenomena, just as a chess player cannot afford to focus exclusively on achieving desired outcomes on just one section of the chess board.

Human-to-Human Communications (H2H) – Organizations can no longer afford to think in terms of reductive labels (e.g., B2B, B2C, consumers, executives, citizens, voters, human resources, etc.) that deny the humanity of the “target audiences”. These are obsolete conceptual frameworks that have helped decouple corporate strategies from the needs of complex flesh-and-blood human beings.