Crisis of Trust

Since the publication of Propaganda by Edward Bernays in 1928, the world has changed in ways that warrant a thorough rethinking of how professional communicators participate in the marketplace of ideas. No thinker has yet emerged who can stand on the shoulders of giants to see the industry’s new horizons, and to reconcile the practice of PR to the realities of a world transformed by cycles of boom and bust, by paradigm shifts in science and society, and by a decade overloaded with trust-crushing “Black Swan” events.” The essays and report below focus on emerging models of sustainable communications and marketing practices.